Strategic Communication Leadership
Master of Arts Degree (MA)
Credits
34
Avg. Completion Time
Average of 20 months
Delivery Method
Online
Become a Christ-Centered Leader and Advisor Through Timeless Communication Skills
Why earn an MA in Strategic Communication Leadership Through LBC | Capital? We want to come alongside you as you work toward becoming a leader and valued advisor with timeless and in-demand skills in communication. Our engaging, eight-week online courses are designed with your busy professional schedule in mind and taught from an unapologetically biblical worldview.
Skilled communicators continue to be sought after by nonprofits and businesses in all industries to target and cultivate key audiences, build community support, align internal stakeholders and help create an organizational brand that leads the marketplace.
Whether you want to advance in your current organization or change careers, Lancaster Bible College | Capital Seminary & Graduate School’s Master of Arts in Strategic Communication Leadership will prepare you for a wide range of fields, including organizational communication, ministry development, public relations, marketing, social media management and media direction.
You will receive instruction from a carefully blended mix of seasoned academic scholars and marketplace professionals who will provide you with a foundation of theory and principles, as well as the best practices for applying them through the lens of a biblical worldview.
Course Length
8 weeks
Residency Requirement
No residency requirements
Capstone Requirement
Students will have the opportunity to do an internship and to work on a capstone project, gaining valuable industry experience and networking.
Program Cost & Financial Aid
Transfer Agreement
Transfer up to 10 credits of the degree total
Program Plan
Strategic Communication Leadership (34 Credits)
Biblical & Theological Course* 3 Credits
Strategic Communication Leadership 31 Credits
View the Academic Catalog for the complete curriculum plan, course descriptions and program details.
*This Biblical & Theological course is required unless the student enters the program with advanced standing. Ask your admissions counselor about Advance Standing.
Schedule a Time to Chat
Want to learn more about this master’s degree or LBC | Capital’s graduate school? Consider scheduling an appointment to talk virtually or in person with an Admissions Counselor who will be glad to answer all your questions about earning a graduate degree online.
Program Distinctives - What makes LBC | Capital's program unique?
- Our program is designed to equip biblically grounded students to be communication leaders in for-profit and nonprofit sectors.
- Ministry leadership formation is the cornerstone of this program.
- Our program is designed for those seeking communication leadership positions, allowing for broad application to current marketplace needs.
- This program focuses on leadership in organizational communication, communication consulting and assessment, digital media metrics and analytics, and strategic communication for organizations and ministries.
Career Paths
The Master of Arts in Strategic Communication Leadership degree will prepare you for a wide range of service in both professional and ministry contexts. Here is a just sampling of potential careers:
- Advertising or Marketing Manager
- Public Relations Manager
- PR Specialist
- MarCom Manager
- Digital Marketing Manager
- Technical Writer
- Communication Director/Officer
- Press Secretary
- Producer
- Director
- Editor
- Meeting, Convention and Event Planner
- Broadcast News Analyst
- Fundraiser
- Training Specialist
Program Goals – In this program, students will…
- Appraise various communication and leadership theories in the execution and development of communication teams and strategies.
- Demonstrate strategic communication professional standards in leadership, messaging and collaboration with peers and clients.
- Assess ethical and legal principles and professional codes of ethics and how they are practically applied from a biblical worldview.
- Participate in a strategic communication leadership capacity/field to further develop skills, knowledge and experience.
- Evaluate the unique challenges and opportunities of developing and leading strategic communication efforts for ministry and nonprofit organizations and the implications on various stakeholders.
- Integrate a biblical worldview into the practice and evaluation of strategic communication leadership.
Course Plan
The following is the proposed schedule for this degree program.
| Course Title | Semester | Credits |
|---|---|---|
| COM 505 Seminar in Strategic Communication | Fall 1 | 3 |
| COM 602 Strategic Communication for Nonprofit Organizations & Ministries | Fall 1 | 3 |
| COM 507 Digital Media Metrics & Analytics | Fall 2 | 3 |
| COM 508 Strategic Communication & Organizational Ethics | Fall 2 | 3 |
| COM 506 The Communication Vocation | Spring 1 | 3 |
| COM 603 Crisis Communication in Organizations | Spring 1 | 3 |
| COM 509 Leadership In Organizational Communication | Spring 2 | 3 |
| COM 604 Communication Consulting & Assessment | Spring 2 | 3 |
| BTC 503 Foundations for Integration or BTC 504 Perspectives on Integration | Summer 1 | 3 |
| COM 690 Strategic Communication Internship | Summer 1 & 2 | 4 |
| COM 691 Strategic Communication Capstone Project | Summer 1 & 2 | 3 |
Meet the Faculty
Ryan Geesaman, MS
Academic Dean of Arts & Sciences, Communication & Media Arts, Music Worship & Performing Arts, Associate Professor
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